Now that I want to achieve more conversions during my optimization, I can also immediately see which keywords are a bit on the expensive side. I might be able to offer those immediately so that the budget shifts to the keywords that are most effective. So I sort the cost per conversion column from high to low and see at the top that the average cost per conversions is $16 and a little bit. Well, that is the average of the entire column, which you could use as a good indicator.
What I can then do is select the keywords that are too expensive – that average – and I select all of them and I can then use the 'edit' button and then change a percentage you phone number list ar of max cpc bids. I can then adjust it, for example lower it slightly by a certain percentage. Of course you have to decide for yourself what is convenient for you, but that way I could ensure that at least these keywords, which are therefore relatively expensive, are reduced. So I can do the same with increasing the bids on the keywords where the CPC is lower than the average.
So if I go further down, I end up with keywords that cost less than 16 euros per conversion and they could of course bid a little more so that they are shown more often and may therefore yield more conversions. That way I go through the entire list and of course I first take the campaigns where, for example, the greatest cost savings or the greatest number of conversions can be achieved. That way you go through your account and you could of course also view your entire account at once, but with that you throw too many things together so for you you have to see for yourself how big is your campaign and how can I now bundle this the easiest.