Due to time constraints, no questionnaire survey and offline interviews were conducted, and considering the economic cost factor, the method of purchasing industry data was not adopted. Therefore, it mainly analyzes and completes the report by studying relevant online research literature, public data (official data of related companies, Penguin Think Tank, Qimai Research Institute, iiMedia Research, iResearch, Useit Knowledge Base, Analysys Qianfan, etc.). 3. Industry overview 1. Industry background (PEST analysis) With the savage growth of the short video industry and the gradual formation of scale,
With the influx of capital, more short video business email list platforms are born and active in the market to form fierce competition, forcing companies to design better products and services. With the popularization and maturity of the Internet, people's consumption needs are also gradually upgraded. The traditional graphic and text format no longer meets the consumer's content consumption needs, and the more vivid and intuitive video format has gradually become a popular form of information dissemination. However, the era of mobile Internet has set off an era of fragmentation. Short videos provide fragmented information, support social interaction functions, enhance sharing and playability, and meet the social needs of users.
With the popularization of mobile devices, the maturity of mobile Internet technology and the reduction of broadband traffic costs have provided a technical guarantee for the development of video as a mainstream form of content consumption. Technology-driven industry progress seems to be inevitable. Most of the short video head manufacturers use intelligent distribution technology to recommend display content to users and optimize the user experience. 2. Industry development status (1) Platform development history The shooting mode of PC-side video websites is the earliest exploration mode of short videos.