Last thursday, december 1, mdirector held, with the collaboration of fashionbiz2.0, an event on cross-channel b2c email list communication for fashion ecommerce. The event took place at the telefónica flagship store, where various profiles from the sector met with the aim of learning how to develop communication and the sale of their ecommerce. Presentation on cross-channel marketing lecture-david olivares- cross-channel marketing by mdirector the session began with a talk by david b2c email list olivares, ceo of mdirector, who explained the advantages of implementing a cross-channel communication strategy for ecommerce, emphasizing that the online world is full of people to talk to.
And that conversation has to respond to a need on the part of the user, which is why we have to personalize both the message b2c email list and the channels for each of our potential customers. Round table: digital experts of fashion brands round table - cross-channel-marketing by mdirector afterwards, those attending the event were able to enjoy a round table, moderated by ana moreno, international marketing director b2c email list of mdirector, with special guests such as pedro salazar, online marketing manager of pepe jeans, cristina lópez, freelance consultant for various fashion brands b2c email list and ángel burgueño, ceo of dandara. All of them shared their professional experiences working in digital marketing, detailing their success stories and the professional challenges that have arisen during this.
Entrepreneur and designer interview interview-entrepreneur- cross-channel marketing by mdirector and finally, ilyana b2c email list mendoza, ceo & founder of fashionbizz2.0 moderated the interviews with two entrepreneurs who gave their vision of the world of fashion and their small steps to get to where they are now. The first interviewee was víctor garcía nadal, creator of bitrendy, an online platform to buy clothes directly from fashion influencers, both his own and the clothes from the collaborations they carry out with brands. Víctor garcía commented that the important thing is b2c email list not the followers that an influencer has but the engagement they have with him, in his case small influencers have generated a higher rate of engagement than others with a greater number of followers.